Founded by Joe Butler Jr. in 1987, Butler Pool and Spa has spent more than 40 years helping families across North Mississippi, Greater Memphis, and parts of Arkansas transform their backyards into places they’re proud of.

Joe didn’t start this company to be the biggest — he started it to do things the right way. One backyard at a time. One family at a time. It wasn’t about flashy sales or shortcuts. It was about honest work, high standards, and treating every homeowner with the respect they deserve.

Today, we’re still family owned. We still install fiberglass pools — and we still treat every pool like it’s going in our own backyard. That mindset has earned us a reputation for clean, professional installations and lasting backyard transformations that elevate everyday living.

As the only Latham Grand Dealer in this region — serving Desoto, Panola, Tate, and Marshall Counties, as well as the Memphis metro and surrounding parts of Arkansas — we offer full access to Latham’s complete line of fiberglass pool models. These pools are known for their unmatched durability, elegant finishes, and low maintenance. And as a Grand Dealer, we meet a higher bar — not just in product, but in service, installation, and long-term support.

Despite the business growth over the years, our core values haven’t changed. We still care about the work. We still care about the people. And we still believe in doing things right.

That’s who we are. That’s Butler Pool and Spa.

1. Over 40 Years of Experience: Founded in 1987, we’ve been installing pools longer than most companies have been in business.
2. We’re a Latham Grand Dealer: As the only Latham Grand Dealer in the region, we offer access to every fiberglass model — and meet the highest standards in the industry.
3. We Specialize in Fiberglass Pools: We don’t try to be everything to everyone. We install fiberglass pools—nothing else. That focus means we do it better, faster, and with more attention to detail than the rest.
4. Family-Owned and Operated: You’re not dealing with a franchise or sales rep. You’re working with a local family business that takes pride in every project.
5. In-House Team — No Outsourcing: From excavation to final walkthrough, our own experienced team handles the job. No subcontractors. No surprises.
6. Reputation Built on Trust: Our name means something in this region. Ask around — we’ve earned our reputation by doing things the right way.
7. Clean, Professional Installations: We treat your yard with care, we show up on time, and we leave your space clean and ready to enjoy.
8. No Gimmicks — Just Great Work: We don’t oversell, upsell, or talk in circles. We let the quality of our pools and service speak for itself.
9. Full Backyard Integration: We offer outdoor structures, pool covers, and more — but only as part of a complete pool project that works as one cohesive design.
10. Built Like It’s Our Own: Every pool we install carries our name. We build it like we’re going to live with it — because that’s how this company started.

We offer the following products and services in the Dallas-Fort Worth Area:

Over the years, Butler Pool and Spa has developed strong ties with industry associations and earned several certifications, demonstrating our commitment to excellence.

Below are some of the key associations and certifications we’ve achieved.

BBB – “Better Business Bureau” A+ Rating

At Butler Pool and Spa, our A+ rating from the Better Business Bureau (BBB) is a symbol of trust and excellence that sets us apart. This top rating highlights our dedication to exceptional customer service, honest business practices, and consistently upholding the highest standards.

The BBB is a private, non-profit organization dedicated to promoting the highest ethical standards between businesses and their customers. Their mission covers key areas such as:

• Dependable Service
• Honesty in Advertising
• Ethical Business Practices
• Reliable Complaint Handling Procedures

Being a part of the BBB means that we have a strong reputation for taking care of our customers. To learn more, visit the Better Business Bureau.

Latham Grand Dealer

As one of the few certified Latham Grand Dealers, we are proud to be recognized for our exceptional expertise and commitment to quality. This exclusive status allows us to offer Latham’s premium fiberglass pools, ensuring you receive top-quality products backed by lifetime warranties. As key members of the Latham family, we deliver outstanding service and support, making sure you feel truly at home with your new fiberglass pool.